They seek out the genuine and are repulsed by phony.
They are famously optimistic and believe in the possibility of change.
They advocate for the environment and social justice.
They treasure tolerance and diversity, teamwork and balance.
They seek spirituality and are open to the possibility of the divine.
GENERATION Y Values ???
Is Gen Y a lost generation, do they continue to keep the values they have grown up in ?
It is also considered that Gen Y values are the way they are defined, their passion to have the ability to grow and achievedhigh lengths for the world is what they are.
With a deep understanding of values is critical to creating desirable products and meaningful communication. Employers who take Millennials seriously will be more attractive to the best and brightest. Marketers who take Millennial values seriously are better positioned to win with the consumer of the future.
Values for Gen Y lead to:
Self-expression is more important than self-control
Marketing and branding self is important
Violence is an acceptable means of communication
Fear living poorly—this is related to lifestyle enjoyment, not wealth Respect must be earned; it is not freely granted based on age, authority or title
Tech-Savvy: Generation Y grew up with technology and rely on it to perform their jobs better.
Family-Centric: The fast-track has lost much of its appeal for Generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance.
Achievement-Oriented: Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented.
Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities, they value teamwork.
Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance.
Self-expression is more important than self-control
Marketing and branding self is important
Violence is an acceptable means of communication
Fear living poorly—this is related to lifestyle enjoyment, not wealth Respect must be earned; it is not freely granted based on age, authority or title
Generation Y are the most diverse group, known as the millinials they are the most technologically savvy, and the word “instant” is their understanding 24/7.
This is the group that wonders how the world functioned on dial-up or without cell phones or instant messaging.
They have a strong ability to relate to one another without face-to-face interaction.
In the workforce to recruit employees from this group, you must have technology and be incredibly flexible with their work schedules.
They fit into many catergories such as being:
Family-Centric: The fast-track has lost much of its appeal for Generation Y who is willing to trade high pay for fewer billable hours, flexible schedules and a better work/life balance.
Achievement-Oriented: Nurtured and pampered by parents who did not want to make the mistakes of the previous generation, Generation Y is confident, ambitious and achievement-oriented.
Team-Oriented: As children, Generation Y participated in team sports, play groups and other group activities, they value teamwork.
Attention-Craving: Generation Y craves attention in the forms of feedback and guidance. They appreciate being kept in the loop and seek frequent praise and reassurance.
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