Gen Y Ad- iPod/iTune

Having a look at this 30 second advertisement, it targets the Generation Y, market using minimal effort but has achieved to win the audience over.

The product is representing music and the iPod/iTunes product and service which is highly influential to generation Y. 

The song in the advertisement emphasises the idea of what Generation Y is and that is technology. To further develop this ad, the whole of the video such as dancing and image it presents to the public doesn't just apply to the late teens instead it also targets the early generation Y, their type of music but used a typical image of gen Y.

 The dancing isn't so demanding of targeting the younger audience  but it reflects the 1980s' generation not just the 1990's as they have used the colouring and style of the advertisement to the 1990-1992 kids style.

Overall it creates a balance to target the whole of Generation not just a small segmented of gen y.  

This is not just influenced by the gen y but by the way they act socially, trying to be independent and expressing their individuality. The whole ad is based music, which is apart of the Gen Y audience, they are so music and on-line orientated that they easily fits into their social and outgoing lifestyle.